Mobile Commerce Solutions

Fast, mobile-first shopping experiences, from responsive storefronts to progressive web apps.

Built for the phone first

For most online stores, phones now bring the majority of visits, yet mobile conversion rates usually trail desktop. The gap is rarely about screen size alone: it comes from slow pages on mobile networks, fiddly forms, hard-to-tap controls and checkouts that ask for too much typing.

Our mobile commerce work starts from those causes. We set performance budgets, design layouts for one-handed use and make the checkout as short as possible with autofill, address lookup and wallet payments such as Apple Pay and Google Pay.

Depending on your audience and budget, the right answer might be a well-optimised responsive store, a progressive web app (PWA) with app-like features, or a native app for frequent, loyal customers. We help you choose based on how your customers actually shop.

Typical mobile commerce work

Mobile UX audit of your current store
Performance optimisation (LCP, INP, CLS)
Mobile checkout redesign
Apple Pay / Google Pay integration
Progressive web app features
Native app scoping and API design
Push and back-in-stock notifications

Related guides

Responsive site, PWA or native app?

Responsive web store

One codebase for every device, indexed by search engines and shareable by link. The right default for most shops, provided it is fast.

Progressive web app

A web store with an installable icon, offline-tolerant pages and, where the browser supports it, web push. Costs far less than a native app.

Native app

Best for brands with frequent repeat buyers who will keep an app installed: richer device features and native push, at a higher build and maintenance cost.

Wallet payments

Apple Pay and Google Pay let returning shoppers pay without typing card or address details, which matters most on small screens.

Performance on real networks

Image optimisation, lean JavaScript and server-side rendering keep pages usable on slower connections and mid-range phones.

Measuring what happens

Analytics and real-user performance monitoring broken down by device show where mobile shoppers drop off.

Payment optimisation for mobile

Typing a 16-digit card number and a full address on a phone is where many mobile checkouts fail. A mobile-optimised payment step usually includes:

Wallets first: Apple Pay and Google Pay buttons shown early, for example on the product page or cart, where your payment provider supports it.
Correct input types and autocomplete attributes (autocomplete="cc-number", inputmode="numeric", address tokens) so the phone's keyboard and autofill do the work.
Hosted payment fields from your payment service provider, which keep card data off your servers and help keep PCI DSS scope small. See our PCI DSS guide.
Strong Customer Authentication (3-D Secure) flows that work smoothly in mobile browsers and in-app web views, for shoppers in regions that require it.
Local payment methods that your customers expect in their country, offered through the same provider where possible.

How a mobile commerce project runs

We focus first on the changes that remove the most friction for mobile shoppers, then build further from measured results.

Audit
Test the current store on real mid-range devices and throttled networks; review analytics by device and the Core Web Vitals field data.
Prioritise
Rank issues by impact and effort: often images, third-party scripts, product page layout and checkout steps come first.
Design & build
Implement the mobile-first templates, performance fixes and payment improvements.
Verify
Compare before-and-after field data and conversion by device, then decide on next steps such as PWA features or an app.

Mobile Commerce FAQ

Do we need a mobile app?

Usually not at first. A fast responsive store or PWA serves most shoppers. A native app makes sense when you have many repeat customers who buy often and would value app-only features.

What is a progressive web app?

A PWA is a website that uses a web app manifest and a service worker so it can be installed to the home screen, load quickly on repeat visits and keep working on poor connections. Support for features such as web push varies by browser and operating system.

How do you measure mobile performance?

With Google's Core Web Vitals (LCP, INP and CLS) from real-user field data where available, plus lab tests on throttled connections. Read our Core Web Vitals guide for the thresholds.

Can you add Apple Pay and Google Pay to our existing store?

In most cases yes, through your payment provider's integration. Hosted platforms often support wallets with a settings change; custom stores need a small integration.

Losing customers on mobile?

Send us your store URL and we will tell you where we would start.